'So Geographers in Afric-Maps
With savage Pictures fill thier gaps
And o'er unhabitable Downs
Place Elephants for want of Towns'
Jonathan Swift (1667-1745), On Poetry: A Rhapsody (1733)
After the cult of science took hold from about 1700, and the last corners of the globe were ‘discovered’, so increasingly restrictive assumptions have been made about the purpose and nature of maps. They have been regarded as having everything to do with accurate knowledge of the physical world and precise measurement of the earth’s surface, and nothing to do with anything else.
One of the earliest people to hold such views and ridicule what others have since scorned as ‘mere decoration’ on maps was Jonathan Swift, the creator of ‘Gulliver’s Travels’ (in which Gulliver’s maps were very scientific), and his views have gone echoing down the centuries.
When Swift wrote his verse he presumably had in mind a map like the one shown here. It was published in Amsterdam by William Blaeu, the founder of the leading Dutch map publishing firm during the golden age of Dutch cartography, when Amsterdam dominated the European map market. It was largely thanks to the work of Portuguese mariners, since 1450, that Blaeu was able to show the coastline of Guinea in some detail.
The hinterland, though, was then virtually unexplored. While regrettable from the purely cartographical standpoint, it gave Blaeu space to elaborate on the aspects of Guinea; its exotic animals, its ivory and Dutch control of its slave trade. Amidst the bays and headlands there are such slaving and trading centres as the Dutch Fort Nassau and the rival Portuguese fort of Sao Jorge de Elmina. Elephants, lions, monkeys, baboons and alligators, which were, after all, actually to be seen there, are depicted in the inland areas. The seas are shown dominated by Dutch ships; two young black cherubs carry an ivory tusk while two adults adorn the map’s title. Accompanying them are more baboons, directly reflecting the Dutch view of the natives that underpinned the slave trade.
The map demonstrates the older view that maps could be as much about the world’s differing peoples, flora, fauna, religions, legends and history as about the accurate depiction of coastlines, rivers and towns. Of course, the limitations of scale meant that the cartographer had to be selective, but a nod had to be made in the direction of broader culture. If there was not room in the map itself, cultural features were included in the borders or at the very least, would adorn the title or scale bar. Medieval world maps had the same encyclopaedic objectives and to this day tourist maps continue the tradition.

